Customers won’t come to you, unless you reach out to them on platforms they already use, and love. Almost everybody you know uses some sort of social networking site, based on their varied interests, age or lifestyles. Any smart business will jump at the idea of reaching out to their target audience, directly in the palm of their hands, through a mobile or tablet. This is exactly what happens through SMM (Social Media Marketing). There is a huge opportunity to target people, or organizations through popular or niche networks, sorted by age, location, interest, gender and every other imaginable variable. SMM does not just mean putting up a few posts and getting a few likes. A comprehensive strategy is designed keeping in mind brand values, guidelines & the overall message we are trying to project. Campaigns and creatives are set-up, followed by use of extensive social media tools to target the right demographic for your product or service.
A trendy merchandise start-up may want to focus more on Instagram with high-resolution product placements and short video clips to attract more consumers to associate with their brand, whereas a Not-for-profit Organization may want to focus more on Facebook for its mass audience reach and LinkedIn to build a strong professional network. There is no one-size-fits-all strategy here, and we help you create yours by perfectly mixing and matching desirable parts of relevant networks. We research your audience, back it up with data, optimize your campaigns and connect new & existing customers with your brand.
Only Social Media marketing (SMM) & Social Media Optimization (SMO) can ensure direct contact with your end-user, which means you will get instant feedback on what is working, and more importantly, what is not! It serves the dual purpose of Brand Projection & Lead Generation. It would be a catastrophe for your business to not utilize this already humongous but ever growing tool.
- Niche Industry-Related Networks like Practo, Careers360, Curofy, Shiksha.com